i.
Signature service
Amazon Book Promotion
Strategic promotion designed to help authors improve book visibility and connect with relevant readers on and around Amazon.
John Paul
Your Book Is Written.Now Let’s Get It Seen.
I’m John Paul, a book marketing and visibility specialist helping authors reach more readers through smarter promotion, advertising, social media, Amazon-focused campaigns, and strategic book marketing.
3+
Years of Book
Marketing Experience
Your book deserves to be discovered.
No. 01The author’s dilemma
Writing the Book Was Only the Beginning.
My book isn’t getting enough visibility.
I don’t know how to advertise my book.
My social media isn’t bringing readers.
Amazon isn’t producing the results I expected.
I don’t know who my ideal readers are.
I’ve promoted my book before, but I don’t know what worked.
That’s where strategy matters.
Talk About Your Book
3+Years
Experience
Experience
No. 02About John Paul
I Help Authors Get Seen.
I’m John Paul. I work with authors who have already done the hard part of creating a book and now face the next challenge: getting that book in front of the right people.
Book marketing is not simply posting a book link and waiting. Readers have to discover a book, understand who it’s for, and see it often enough to act. That takes a joined-up approach — one that respects your genre, your readers and the stage your book is at.
Good book marketing requires
PositioningAudience understandingVisibilityConsistencyAdvertisingSocial mediaPromotionStrategy
Book a Consultation
— John Paul, Book Visibility
No. 03Services
Book Marketing With a Purpose.
Every book deserves a strategy built around its audience, genre, goals, and stage of growth.
ii.
Ebook Advertising
Targeted promotional campaigns designed around the book, audience, genre, and marketing objective.
iii.
Social Media Management
Content planning, publishing, engagement, and promotional support designed specifically for authors.
iv.
Facebook & Instagram Advertising
Paid advertising campaigns designed to reach relevant audiences and generate awareness around books and author brands.
v.
Book Launch Strategy
Strategic planning for authors preparing to introduce a new book or create stronger momentum around an existing title.
vi.
The bigger picture
Author Visibility Strategy
A broader marketing plan for authors who need help figuring out where to focus their time, content, advertising, and promotional efforts.
“Where should I focus first?”
Start with a consultation
No. 04The Strategy
Good Book Marketing Starts Before the Ad.
“I don’t believe in throwing a book into every available platform and hoping something sticks.”
- 01
Discover
Understand the book, genre, audience, author, and goals.
- 02
Position
Determine how the book should be presented to potential readers.
- 03
Reach
Use the right promotional channels to reach relevant audiences.
- 04
Optimize
Study what is working and improve what isn’t.
- 05
Grow
Build sustainable visibility instead of relying on one promotional moment.
No. 05Social media marketing
Turn Your Author Presence Into a Visibility Engine.
Social media works best for authors when it’s more than an occasional book link. A considered presence gives readers a reason to notice you, return, and eventually pick up your book — built around content that suits each platform and your genre.
- Consistent content
- Reader engagement
- Author branding
- Book promotion
- Launch support
- Audience growth
- Platform-specific content
Strategy can support platforms such as
- TikTok
- YouTube
- X
The aim is consistent, strategic visibility. Follower numbers depend on many factors, so no specific growth is promised.
Content rhythm
Show up consistently. Speak to your readers.
No. 06Amazon
Amazon Is Part of the Journey — Not the Whole Journey.
Amazon is where many readers ultimately buy, but a book rarely becomes visible there on its own. Visibility on the platform tends to work best when it’s supported by activity elsewhere — readers who already know the book, campaigns that send relevant traffic, and positioning that makes the listing convincing when they arrive.
So rather than treating Amazon as a switch to flip, I look at how it fits alongside everything else. No specific ranking or sales outcome is ever promised — the focus is on building the conditions that give a book a better chance.
- Amazon works alongside
- Advertising
- External traffic
- Social media
- Audience building
- Book positioning
- Promotional campaigns
No. 07Consultation
Not Sure What Your Book Needs?
Sometimes the hardest part isn’t knowing that your book needs marketing. It’s knowing where to begin. A consultation gives us an opportunity to look at your current position, your book, your audience, and your goals and identify where your strongest opportunities may be.
A conversation, not a sales pitch.
- 01—
Tell Me About Your Book
Share your book, genre, audience, and current situation.
- 02—
Identify the Opportunity
We look at where visibility and marketing can potentially be improved.
- 03—
Build the Direction
We discuss practical strategies that make sense for your goals.
- 04—
Decide Your Next Step
You leave with a clearer understanding of what to focus on.
Request a consultation
Tell me about your book.
The more context you share, the more useful our conversation can be. John Paul personally reviews every request.
- No obligation
- Honest, practical direction
- Tailored to your genre and goals
No. 08Testimonials
What Authors Say.
Only real words from real authors will ever appear here. Reviews are being gathered and will be published with each author’s permission.
Placeholder
A genuine testimonial from an author will appear here, shared with their permission.
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A genuine testimonial from an author will appear here, shared with their permission.
Placeholder
A genuine testimonial from an author will appear here, shared with their permission.
Case studies
The Strategy Behind the Work.
Detailed breakdowns of real campaigns will be added here. Each will show the thinking, not just the end result — and no figures will be published unless they are genuine and verifiable.
01Case Study 01 — Title to be addedGenre to be addedPlaceholder
- Challenge
- [Placeholder] The author’s starting point and the visibility problem they faced.
- Strategy
- [Placeholder] The positioning and channel decisions made, and why.
- Execution
- [Placeholder] How the plan was carried out across platforms and campaigns.
- Outcome
- [Placeholder] What changed — reported honestly, with genuine figures only.
02Case Study 02 — Title to be addedGenre to be addedPlaceholder
- Challenge
- [Placeholder] The author’s starting point and the visibility problem they faced.
- Strategy
- [Placeholder] The positioning and channel decisions made, and why.
- Execution
- [Placeholder] How the plan was carried out across platforms and campaigns.
- Outcome
- [Placeholder] What changed — reported honestly, with genuine figures only.
03Case Study 03 — Title to be addedGenre to be addedPlaceholder
- Challenge
- [Placeholder] The author’s starting point and the visibility problem they faced.
- Strategy
- [Placeholder] The positioning and channel decisions made, and why.
- Execution
- [Placeholder] How the plan was carried out across platforms and campaigns.
- Outcome
- [Placeholder] What changed — reported honestly, with genuine figures only.
No. 09Social presence
Follow the Work.
Follow John Paul Book Visibility for book marketing insights, visibility ideas and practical thinking for authors — shared regularly online.
TikTok — Backup: @johnpaulvisibility1
Professional platforms
Find Me Online.
UpworkView My Upwork Profile
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